Class 35 — Advertising and Business

Official class heading

• Advertising
• business management, organization and administration
• office functions

Explanatory note

Class 35 includes mainly services involving business management, operation, organization and administration of a commercial or industrial enterprise, as well as advertising, marketing and promotional services. For the purposes of classification, the sale of goods is not considered to be a service.

This class includes, in particular

• the bringing together, for the benefit of others, of a variety of goods, excluding the transport thereof, enabling customers to conveniently view and purchase those goods; such services may be provided by retail stores, wholesale outlets, through vending machines, mail order catalogues or by means of electronic media, for example, through websites or television shopping programmes
• advertising, marketing and promotional services, for example, distribution of samples, development of advertising concepts, writing and publication of publicity texts
• shop window dressing
• public relations services
• production of teleshopping programmes
• organization of trade fairs and exhibitions for commercial or advertising purposes
• search engine optimization for sales promotion
• commercial assistance services, for example, personnel recruitment, negotiation of business contracts for others, cost price analysis, import-export agency services
• administration services relating to business transactions and financial records, for example, book-keeping, drawing up of statements of accounts, business and financial auditing, business appraisals, tax preparation and filing services
• commercial administration of the licensing of the goods and services of others
• services consisting of the registration, transcription, composition, compilation or systematization of written communications and registrations, and also the compilation of mathematical or statistical data
• office functions, for example, appointment scheduling and reminder services, data search in computer files for others, computerized file management, telephone switchboard services

This class does not include, in particular

• financial services, for example, financial analysis, financial management, financial sponsorship (Class 36)
• real estate management (Class 36)
• stock brokerage services (Class 36)
• transportation logistics (Class 39)
• energy auditing (Class 42)
• graphic design of promotional materials (Class 42)
• legal services in relation to the negotiation of contracts for others (Class 45)
• licensing of intellectual property, legal administration of licences, copyright management (Class 45)
• registration of domain names (Class 45)

Every official entry in this class

The alphabetical list published by WIPO for NCL NCL 13-2026, in force from 2026-01-01. Each entry carries its basic number; wording listed under “Also accepted” is a synonym the registry accepts for the same entry. Use the wording as printed — it is the same list the USPTO ID Manual is built from.

10 synonym wording(s) are listed alongside their entries above.

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